Over the last few years, Los Angeles based photographers Brian and Allison Callaway have been producing lifestyle photography for Lexus North America. Specifically, the campaign focuses on the service side experience. From the moment the car arrives at Lexus, to the greeting, waiting room amenities and activities, to the maintenance bay, they produce hundreds of photos for the Lexus library. This type of lifestyle and automotive photography is based on finding real moments with the talent. The idea is that the photos are full of life, connected and unposed. Taking your car in for service is a pleasant and luxurious experience for a Lexus owner. This is the goal.